Programmatic SEO that actually brings in cases. Most law-firm marketing agencies ship 200 cookie-cutter practice-area pages and disappear. I build your site on Astro 5, then I’m the one watering it — pruning weak pages, replanting ones that miss, adding new clusters as Search Console reveals what your potential clients actually search.
A marketing agency sells you a "law firm SEO package" — 50 practice-area pages, a city-and-practice grid, a few blog posts — sends a final invoice, and moves on. Six months later half the pages have stalled at position 30, three have weird AI hallucinations the agency never caught (and you can’t risk on a regulated practice), and your IT person has no idea how to fix any of it because the templates are buried inside the agency’s WordPress build.
I do the opposite. I build a focused cluster of pages on Astro 5, hand you the repo, and stay involved — reviewing Search Console with you each month, killing the pages that aren’t earning impressions, and writing the next batch into the gaps your data has revealed. A garden, not a one-shot delivery.
Independent full-stack engineer — six-plus years shipping production Astro, Next.js, and Laravel sites. I’ve built a programmatic SEO site for a US-China immigration consultancy that now ranks page-one for 129 of 156 queries (46 in top-3), a Next.js AI image studio that’s been my wife’s daily tool for two years, and a WeChat mini-program with admin panel for the Changchun Auto Show. I work exclusively with law firms now — regulated, jurisdiction-sensitive content is exactly where my brief-driven pipeline shines, and exactly where most agencies’ templated output falls apart.
A full programmatic SEO site on Astro 5 + Cloudflare Pages. Includes 30 practice-area / practice-area-by-location pages generated through my brief-driven pipeline, a hand-written homepage and contact page, JSON-LD schema (Organization, Attorney, FAQPage), Search Console and Bing Webmaster Tools fully set up.
Each page beyond 30 is $150. Most builds land in the $12K–$15K range.
The part that actually compounds. Every month I add 4–8 new pages picked from Search Console opportunity data, prune the pages that aren’t earning impressions, fix schema drift, and send you a written report with the next month’s plan.
No copy-paste agency dashboards. Real work, written down.
Paid ads, backlinks, social media, CRO beyond on-page SEO, brand identity, full rebuilds. Those are real disciplines that deserve specialists.
A US-China immigration consultancy. Regulated content. The hard mode of editorial SEO.
Seres Immigration hired me to build a content site for the long-tail of Westerners researching China relocation — a regulated content space where Google rewards accuracy and punishes hallucination. I shipped Astro 5 + Cloudflare Pages, ran the keyword research, wrote the page briefs against their actual GSC data, and built the generation pipeline that wrote each page with a built-in fact-check stage.
Five weeks after launch: 5,866 impressions, 124 page-one queries. Latest 30-day window: 9,413 impressions, 129 of 156 queries page-one, 46 of those in the top three, average position 8.0 — coverage still expanding as more deep-funnel queries enter the SERP. Phase 2 is splitting the homepage’s 150-intent overlap into dedicated topic pages to lift the 0.30% blended CTR toward 2–3%.
Immigration law is structurally similar to your practice areas — specialized terminology, jurisdiction-sensitive answers, high consequence of being wrong. If we made it work there, your practice areas will be easier. The repo lives at the client’s GitHub, deploys on every push, and they own every page’s source. No CMS lock-in.
You’re probably right if…
Skip this one if…
I’ll pull your Search Console data with you, name three specific things I’d do in the first 30 days, and we’ll both know whether the math works. No proposal, no follow-up sequence — just an honest look.
Book the 30-Minute Call →Or email [email protected] directly · I reply within two business days